Bingo

Bingo “You & Me”

https://www.youtube.com/watch?v=T2vwrjlUUSY

The commercial is all about the relationship of a couple who are in the stage of their love where they can’t get enough of each other. The first scene was showing that the girl is teasing her boy friend that she is going to give him her bingo cookie and when the guy is about to bite it she took it away and ate it laughing. Next is they are showing different sweet gestures of a couple with the smile on their facing and at the same time laughing. Showing how happy they are in the arms of each other. They are also wearing different couple’s shirt to represent their love for each other and of course with Bingo on the girl’s hand, left hand to be exact. They are walking holding hands, shoulder to shoulder, cuddling while looking at each other‘s eyes the typical action of a real couple. The commercial is saying that the sweetness of the couple is the effect of Bingo double chocolate cookie, rich chocolate cookie. And the scene that the couple is feeding each other with bingo cookie while the back ground music is in the part where it is singing “I am so lucky to be loved by the most beautiful girl in the world” say it all.

The target audience of this commercial is everyone. It can be the kinds because they use their creativity to represent their product. They hired models to portray as couples wearing different cute shirts that will surely gets the attention of the kids. It can also be the teenagers who are in the stage of more tingle in their life because they are starting to bloom and it is also the common age that they are also experiencing the situation that is being showed up in the commercial and given that the models look like they are also in the same age bracket like theirs. And lastly, it can also be the not so young viewers but definitely young at heart who can still relate in this kind simple yet very sweet commercial. The technique used in this advertisement is Emotional Appeal because the method used is designed to create an emotional response. They are implying that if you want to keep the sweetness in your relationship with your partner choose Bingo because it doesn’t just keep the sweetness but also adds it to keep the relationship going. “Kilig sa Sweet”

It also has the four qualities of advertising; attracts attention, arouses interest, creates desire and causes action. It attracts the attention of the viewers, through attractiveness of the commercial models and their actions, the changing of outfits, the hats and the song. It arouses interest with the uniqueness of the theme of the commercial. It creates desire because the viewers will be curious if how come a cookie can add sweetness to ones relationship that would make them to want it and desired for it and lastly that will leads them to action of buying. Of course if you want something or you desired something you will find a way to have it and it is through buying or purchasing the product.

Skyflakes

Skyflakes ft. Marian Rivera

https://www.youtube.com/watch?v=45NESUkKhmA

Project: “Drama Queen”

Duration: TVC 30 sec

Agency: Gallardo & Associates

Prod. House: Provill

Product: Skuflakes

Advertiser: Monde M.Y. San Corp.

Director: Mark Querubin

Date: May 24, 2005

The commercial was published 10 years ago in the year 2005. It features Marian Rivera and it is the time that she is just new in the showbiz industry. Skyflakes is her commercial made. That was shown in television.

The commercial is about a couple who is having their misunderstanding or quarrel inside a car while it is raining outside. The guy is asking his girlfriend if why is she so snob and feeling irritated. He is also asking if what did he do wrong, if he said something that might offended her or did he do something or did do something that she wants him or ask him to do. The only reply of the girl is she’s hungry that is why she is being snob and feeling irritated. So the guy or the boyfriend gets something from his car’s glove compartment which is Skyflakes and gave it to his lover. Showing the caption of luckily it is always ready. And the girl happily ate it and heard her boyfriend saying he thought it is because of Vanessa that is why she’s showing that attitude and she repeated the name she heard, Vanessa, shouting.

The target audience of the commercial is everybody. There is no certain target audience. It can be purchase by anyone in any age. It can be very useful if you’re in a hurry, middle of the traffic, market, school, and office and everywhere when you hunger strikes you. The technique used in this commercial is the Plain Folks because it can be purchased by anyone. There is no certain standard in buying this product. You don’t need to have a million peso on your bank account or thousands of bills in your pocket to have it because in just 5 pesos you can already purchase and enjoy your Skyflakes.

It consist the 4 qualities that a commercial should have. It attract the attention of the viewers, it arouses their interest, creates desire and causes action. It attracts the attention of the viewers because of the endorser that they hired. Since Ms. Marian Rivera is very fresh in the industry so the tendency is the consumers or the viewers are keeping their eyes on her. They will be a follower of her. It arouses the interest because of the flow of the story as to why is she acting like that towards her boyfriend and after knowing the reason it automatically creates desire because the consumers are now aware that Skyflakes can be the solution for their instant hunger and they can bring it with then everywhere and anywhere they want to go, it will be less hassle for them. And lastly, it creates action, of course after knowing the product and what cant it offer and what can it provide, they will certainly purchase the product and try it if they are really saying the truth and if the commercial is being real.

Fita (Half Good Thing)

Fita (Half Good Thing)

https://www.youtube.com/watch?v=ay4sZiIrmp8

Fita Biscuits is one of the legendary biscuits that we will never forget from our childhood up until now. Fita cracker is a round biscuit that never retained its taste and never stop to satisfy our little hunger and its customer. The commercial is about a boy who is eating his Fita crackers on a bench in one plaza then, suddenly there is a little girl who appeared and asked for a piece of his cracker and ate it. When he was about to eat his last piece of Fita biscuit, an old lady appeared beside him and asking for his food but due to his hunger maybe or just because it is his favorite he cut it into two and gave the other half to the old lady. The old lady turned into a beautiful godmother and granted him a wish. The boy instantly wished to have a sports car and specifically red in color. And what’s more funny about it is his wish was immediately granted but it was given half to him just like what he gave to the old lady. It is like doing the same favor as it was given to her.

Every one of us can be its target audience. It can be the children, the teenagers and the adults really there is no specific target audience or viewers. Fita biscuits can be a snack for kids in school and snacks for adults in work, traffic and everywhere they go for a quicker relief of their hunger. And the technique used in this commercial is Humorous. It brought laughter to its audience and yet showing what the advertisement wants to show and imply to its viewers. The half Fita cracker that was given to the old lady and a half sports car that was given to the boy who did a half good thing to someone he doesn’t know is such a great idea. It is not just showing that Fita is too delicious to let go but it is not a reason to be greedy and ignore the need of the people around him.

It consists of the four qualities of being an effective advertisement. It attracts the attention of the consumers because of its uniqueness and the very striking ending which is the granting of the half red sports car. It arouses the interest of its audience because of its flow of the story it’s the idea and the thought. It also creates desire because it will cause curiosity as to why can’t the boy give the whole biscuit to the old lady? Is it really that good, for him to have a hard time on letting it go? That is just a few questions that they want to answer that is why it will lead them to want the product and purchase it later on to fed their curiosity about it or simply causes action. 

Nissin Wafers “Paano nga ba kainin ang Nissin Wafers?”

Nissin Wafers “Paano nga ba kainin ang Nissin Wafers?”

https://www.youtube.com/watch?v=_49rRUHudM8

This advertisement was released four years ago, year 2011 by Monde Nissin Corporation.  The commercial was made through a jiggle. The lyrics of the song consist of different ways on how to eat nissin wafers. It can be eaten through separating the layers or the wafers before eating or it can also be eaten through eating it whole or the full layer. It also says the good things that the consumers must know about the product or the good points of it like the light and sweet choco filling of it.

They also used or hired the kinds to advertise the product which is a big proof to show who really is their target market or their commercials target audience. The used the kids as their advertisers to get the attention of the other kinds who are seeing the commercial. The tendency of it is, when a kid saw another kid on television it will automatically caught their interest about the advertisement and the product so, it will be the reason for the kids to avail or purchase the product that they are advertising. One more factor that makes the advertisement more appealing is the jingle that they used, from the lyrics to its tune. It is very easy to remember and very appropriate for kids. Simple words but very catchy. They also used the whole family members to show that it can also be for adults and there is no certain age in purchasing the product. It may be for kids but it can also be for feeling kids as well or those who are kids at heart. It also shows that eating Nissin wafers can be the reason to have the quality time of the family. It is like saying that “the family that eats Nissin wafers together, stays stronger forever.” And what makes it more appealing is the ending part which is singing their ever useful line “All time favorite naming.” they’re like claiming that they are the all time favorite of everyone in different age. That is why I must say that they used the Bandwagon technique because they are saying that Nissin wafer is their all time favorite so it should also be yours as well and it is very appealing and persuasive.

It also consist the four qualities that make up a good advertisement. It attracts the consumers with its jingle, the models and the flow of the ad. It arouses the interest of the consumers because of the words and the way of advertising the product and of course the lyrics of the song. It creates desire because it used the bandwagon technique that makes the audience want the product. And lastly causes action which makes the consumers buy or purchase the product and spread the good word of mouth about the product. 

Coca-Cola Smiles Back at You

Coca-Cola Smiles Back at You

             https://creativadvertising.wordpress.com/2013/05/30/coca-cola-smiles-back-at-you/

Advertising Agency: McCann Erickson, Milan, Italy
Vice Chairman: Andreas Dahlqvist
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Lee Tan
Creative Director: Giovanni Chiarelli
Art Director: Giovanni Berutti
Copywriter: Roberto Amboldi
Director: Fabio Cimino
Regional Account Director: Andrei Kaigorodov
Photography: LSD Studio
Media: Initiative Milan
Client Service Manager: Bianca Valcarenghi
Video: Why Worry Productions
Executive Producer: Diego Pandisi

Coca Cola’s “open the happy can” or “smiles back at you” print ad or advertising campaign was originally launched in one crowded street of Milan, Italy and even in Rome. It has been a long and hard year for Italy because they are experiencing political crisis, religious upheaval and recession, that is why McCann and Coca-Cola came up with the idea of bring the smile back on the lips of the people living there, they thought of, how does it feel if you open a can of coke and it smiles at you, it would definitely and automatically bring smile on your lips as well for sure.

The Coke advertising campaign posses the four qualities to make the advertisement effective, it attracts the attention of the passer-by’s, arouses interest, creates desire and causes action. The campaign attracts the attention of the passer-by’s because it is located in the crowded place of the city and launched it on the market day or the day when the people are scheduled to visit the market. It easily catch the attention of the people because aside from having a big size the advertisement itself is very attractive because it is an open can smiling before them, a smiling can that smiles to every person crossing the street and brighten their day. It arouses their interest because it just new to their sight, it is very unique in the sense that the product is aware of what they are currently experiencing that is why it is trying its best to lessen the stress that they are feeling. It arouses the interest of the people because they are curious as to how did they came up with such brilliant idea. It creates desire because the people of Italy are very desperate to have something that will lessen the stress and heavy feeling that they are experiencing or should I just say they are desperate to have a stress reliever even in just a short period of time. It definitely leads to causes action of purchasing the product because what the campaign is implying is that they shouldn’t let themselves suffer or burden themselves on the stress and problems that they keep on encountering, they must think on the brighter side of life because there is always a reason to smile. There will always a smallest reason for you to be happy and one of it is drinking your coke because coke brings happiness to your life even if you’re from Italy or any part of the world coke will always be with you in good time and in bad times to cheer you up and bring happiness to your life.

The advertising campaign used the Transfer or Emotional Appeal since, Italy is quite having a hard time the advertising company together with Coca-Cola, decided to make something that will appeal to people’s emotion that is why they came up with this genius idea of diverting the emotion of the people from negativity to positivity. They make an advertisement that will make the people happy and that will give the people’s bright and beautiful smiles back to their lips.

Stik-O Commercial

Stik-O Commercial

https://www.youtube.com/watch?v=ng_tPfA7ZBA

This commercial is one of the oldest advertisements of Stik-O Wafer Sticks. it was released in the year 2000 of  ECCO Food Corporation. it was the all time favorite of every kids and kinds at heart in 1990's to 2000's up until now. It is wafer sticks fulling a not so small cylindrical container with different flavors; there is chocolate, that majority of the kids love, strawberry, and ube. i can say and in my opinion this product is really unbeatable because whatever and how hard their competitors tried to copy and beat them nothing really can drag them down they remained on top and remained as number one wafer sticks.

As for the commercial for me they did a great job because they are obviously showing who are their target market which are the kids. That is also the reason why they used the kids as their commercial models so that the commercial will also get the attention of the kids viewers and if that happens the teenagers and the adults will be attached to the commercial as well because there is a natural touch in the heart if the one that you are seeing in the commercial is a kid. For the song they use, it very cute and very easy to remember that is why every time that the commercial will air you cannot stop yourself from singing with them. And one of the most effective strategies that they used is that, they let the kids sing their jingle which is very attractive to the viewers and the lyrics are very appropriate for their product. At the lyrics of the song, they are saying how much they love Stick-O and how much they want it and if you are showing such things on your commercial then your viewers will get curious as to why are they loving your product so, their curiosity will lead them to purchasing it, to know the answer to their question. The whole commercial also show how happy and enjoy the kids while eating their product. That is why their tagline of “Come join the fun” is very tempting and persuasive to the audience. And lastly, they are not just saying their tagline instead, they are saying it while showing it.

VFresh Commercial

VFresh Commercial

Project: “Party”

Duration: TVC 30’s

Version: with Blister Pack

Product: VFresh

Date: May 19, 2011

Client: COLUMBIA

Production: RSVP

Director: Louie Ignacio

Editor: Belt Oblenida

VFresh commercial is featuring Gloc9 and Marvin Ong as the main characters in the advertisement, singing or let me say rapping the personalized jingle that was exclusively made just for the product, VFresh. It is a continuous jingle. It is just the continuation of the first jingle which is featuring a couple who is having their quarrel and solved their misunderstanding with the help of VFresh candy.

In this advertisement, the strategy that they used is very effective because it made the commercial catchy to its viewers. And the idea of making its own jingle is a great one, most especially if the lyrics are very easy to remember. It can make its viewer LSS with their song and I must say that I am one of them. I just can’t get out of my mind and I must admit that it is one of the advertisements that I will never forget (as of now). Given that it was aired more than 4 years ago which is one of the goals in making a good commercial for a product. Making something that will surely mark in the mind of every consumer that will see or watch it. Making something that will make your product be remembered even after how many years and that’s what they got it right. They made their product got a spot form the mind of the people because of the commercial that they aired and made. As for me the lyrics of the song is the one that made everything possible. Most especially the line that the extras are shouting VFresh then it’ll be followed by “Bukambibig sa lamig” “Nakakakilig” “Presko sa hininga” “Masarap kasama” “Tayo ng mag-kaisa”and more because they are emphasizing the strong points of the product and what can it give you if you try it. And the advertiser made sure that those things are highlighted from the commercial which for me is such an amazing idea. Bragging your strong points to make an edge and stand out from the other products with the same offerings.

Message: The advertisement says that in using the product or purchasing the product it doesn’t matter who you are or what you are. You can still have it whatever job you have or whatever your status in life is. That is why they use the extras to portray as employees, workers, students and many more to show that is very accessible, affordable and can be used by anyone, shows its flexibility in serving its consumers.

https://www.youtube.com/watch?v=qwGU1Rtij5o&spfreload=10

Bingo Cookie Sandwich “Now & Then”

Bingo Cookie Sandwich “Now & Then”

         

      

This commercial or advertisement showed a kind of relationship that bloom into something special. At the beginning they showed that the girl and the boy started as just friends sharing their favorite cookie sandwich which is Bingo then after that they become best of friends and still with Bingo that keeps their relationship sweeter then, un-friend and eventually became boyfriend and girlfriend and again with their Bingo on their special moment.

This Bingo Cookie Sandwich “Now & Then” commercial has become one of my favorite Bingo commercial that I’ve watched so far. It gives a tingling sensation to me even in the simplest act or gestures that they showed. I’m impressed with the strategy that they used because they use the sweetness of the cookie as a representation of their love for each other. The double chocolate flavor of the cookie simply showed the sweeter relationship they have. It also says that Bingo cookie sandwich adds sweetness in anyone’s relationship as long as you share it with someone you love. And it also says that eating Bingo adds sweetness to your body that’s why your partner is being extra sweet to you.

I love the idea of the art on one of their arms that if you connect it or put it together it will form into something that will define on what relationship they have from just friends to best friends then un-friend to boyfriend and girlfriend. I think it is one of the reasons why this commercial hit the market well, aside from the theme song that they used “We could happen” that leads the viewers be LSS or Last Song Syndrome and it also leads their viewers to stop whatever they are doing whenever this tv commercial is airing just to watch it even though they are already aware and know the flow of the story. And choosing such a good song for a commercial is such a great technique when you are advertising something because if that song will remain on your viewers’ mind then every time that they will hear that song they will also remember the product. And they will also remember every scene that they are showing in that ad and unconsciously smile because of the tingling feeling that they gave. So, the product will definitely be remembered by the consumers whenever they are buying something in every retail store or whenever they are having their groceries. And based on what I have observe this TV ad is kinda short and looks like there is something that is going to happen next I mean I think it is to be continued and I am looking forward on its next chapter just like the other viewers.

https://www.youtube.com/watch?v=GlFqkeRAHFM