Nissin Wafers “Paano nga ba kainin ang Nissin Wafers?”

Nissin Wafers “Paano nga ba kainin ang Nissin Wafers?”

https://www.youtube.com/watch?v=_49rRUHudM8

This advertisement was released four years ago, year 2011 by Monde Nissin Corporation.  The commercial was made through a jiggle. The lyrics of the song consist of different ways on how to eat nissin wafers. It can be eaten through separating the layers or the wafers before eating or it can also be eaten through eating it whole or the full layer. It also says the good things that the consumers must know about the product or the good points of it like the light and sweet choco filling of it.

They also used or hired the kinds to advertise the product which is a big proof to show who really is their target market or their commercials target audience. The used the kids as their advertisers to get the attention of the other kinds who are seeing the commercial. The tendency of it is, when a kid saw another kid on television it will automatically caught their interest about the advertisement and the product so, it will be the reason for the kids to avail or purchase the product that they are advertising. One more factor that makes the advertisement more appealing is the jingle that they used, from the lyrics to its tune. It is very easy to remember and very appropriate for kids. Simple words but very catchy. They also used the whole family members to show that it can also be for adults and there is no certain age in purchasing the product. It may be for kids but it can also be for feeling kids as well or those who are kids at heart. It also shows that eating Nissin wafers can be the reason to have the quality time of the family. It is like saying that “the family that eats Nissin wafers together, stays stronger forever.” And what makes it more appealing is the ending part which is singing their ever useful line “All time favorite naming.” they’re like claiming that they are the all time favorite of everyone in different age. That is why I must say that they used the Bandwagon technique because they are saying that Nissin wafer is their all time favorite so it should also be yours as well and it is very appealing and persuasive.

It also consist the four qualities that make up a good advertisement. It attracts the consumers with its jingle, the models and the flow of the ad. It arouses the interest of the consumers because of the words and the way of advertising the product and of course the lyrics of the song. It creates desire because it used the bandwagon technique that makes the audience want the product. And lastly causes action which makes the consumers buy or purchase the product and spread the good word of mouth about the product.