Stik-O Commercial
This commercial is one of the oldest
advertisements of Stik-O Wafer Sticks. it was released in the year 2000 of
ECCO Food Corporation. it was the all time favorite of every kids and
kinds at heart in 1990's to 2000's up until now. It is wafer sticks fulling a
not so small cylindrical container with different flavors; there is chocolate,
that majority of the kids love, strawberry, and ube. i can say and in my
opinion this product is really unbeatable because whatever and how hard their
competitors tried to copy and beat them nothing really can drag them down they
remained on top and remained as number one wafer sticks.
As for the commercial for me they did a
great job because they are obviously showing who are their target market which
are the kids. That is also the reason why they used the kids as their
commercial models so that the commercial will also get the attention of the
kids viewers and if that happens the teenagers and the adults will be attached
to the commercial as well because there is a natural touch in the heart if the
one that you are seeing in the commercial is a kid. For the song they use, it
very cute and very easy to remember that is why every time that the commercial
will air you cannot stop yourself from singing with them. And one of the most effective
strategies that they used is that, they let the kids sing their jingle which is
very attractive to the viewers and the lyrics are very appropriate for their
product. At the lyrics of the song, they are saying how much they love
Stick-O and how much they want it and if you are showing such things on your
commercial then your viewers will get curious as to why are they loving your
product so, their curiosity will lead them to purchasing it, to know the answer
to their question. The whole commercial also show how happy and enjoy the kids
while eating their product. That is why their tagline of “Come join the fun” is
very tempting and persuasive to the audience. And lastly, they are not just
saying their tagline instead, they are saying it while showing it.
This is my all time favorite.
ReplyDelete