VFresh Commercial

VFresh Commercial

Project: “Party”

Duration: TVC 30’s

Version: with Blister Pack

Product: VFresh

Date: May 19, 2011

Client: COLUMBIA

Production: RSVP

Director: Louie Ignacio

Editor: Belt Oblenida

VFresh commercial is featuring Gloc9 and Marvin Ong as the main characters in the advertisement, singing or let me say rapping the personalized jingle that was exclusively made just for the product, VFresh. It is a continuous jingle. It is just the continuation of the first jingle which is featuring a couple who is having their quarrel and solved their misunderstanding with the help of VFresh candy.

In this advertisement, the strategy that they used is very effective because it made the commercial catchy to its viewers. And the idea of making its own jingle is a great one, most especially if the lyrics are very easy to remember. It can make its viewer LSS with their song and I must say that I am one of them. I just can’t get out of my mind and I must admit that it is one of the advertisements that I will never forget (as of now). Given that it was aired more than 4 years ago which is one of the goals in making a good commercial for a product. Making something that will surely mark in the mind of every consumer that will see or watch it. Making something that will make your product be remembered even after how many years and that’s what they got it right. They made their product got a spot form the mind of the people because of the commercial that they aired and made. As for me the lyrics of the song is the one that made everything possible. Most especially the line that the extras are shouting VFresh then it’ll be followed by “Bukambibig sa lamig” “Nakakakilig” “Presko sa hininga” “Masarap kasama” “Tayo ng mag-kaisa”and more because they are emphasizing the strong points of the product and what can it give you if you try it. And the advertiser made sure that those things are highlighted from the commercial which for me is such an amazing idea. Bragging your strong points to make an edge and stand out from the other products with the same offerings.

Message: The advertisement says that in using the product or purchasing the product it doesn’t matter who you are or what you are. You can still have it whatever job you have or whatever your status in life is. That is why they use the extras to portray as employees, workers, students and many more to show that is very accessible, affordable and can be used by anyone, shows its flexibility in serving its consumers.

https://www.youtube.com/watch?v=qwGU1Rtij5o&spfreload=10