Skyflakes

Skyflakes ft. Marian Rivera

https://www.youtube.com/watch?v=45NESUkKhmA

Project: “Drama Queen”

Duration: TVC 30 sec

Agency: Gallardo & Associates

Prod. House: Provill

Product: Skuflakes

Advertiser: Monde M.Y. San Corp.

Director: Mark Querubin

Date: May 24, 2005

The commercial was published 10 years ago in the year 2005. It features Marian Rivera and it is the time that she is just new in the showbiz industry. Skyflakes is her commercial made. That was shown in television.

The commercial is about a couple who is having their misunderstanding or quarrel inside a car while it is raining outside. The guy is asking his girlfriend if why is she so snob and feeling irritated. He is also asking if what did he do wrong, if he said something that might offended her or did he do something or did do something that she wants him or ask him to do. The only reply of the girl is she’s hungry that is why she is being snob and feeling irritated. So the guy or the boyfriend gets something from his car’s glove compartment which is Skyflakes and gave it to his lover. Showing the caption of luckily it is always ready. And the girl happily ate it and heard her boyfriend saying he thought it is because of Vanessa that is why she’s showing that attitude and she repeated the name she heard, Vanessa, shouting.

The target audience of the commercial is everybody. There is no certain target audience. It can be purchase by anyone in any age. It can be very useful if you’re in a hurry, middle of the traffic, market, school, and office and everywhere when you hunger strikes you. The technique used in this commercial is the Plain Folks because it can be purchased by anyone. There is no certain standard in buying this product. You don’t need to have a million peso on your bank account or thousands of bills in your pocket to have it because in just 5 pesos you can already purchase and enjoy your Skyflakes.

It consist the 4 qualities that a commercial should have. It attract the attention of the viewers, it arouses their interest, creates desire and causes action. It attracts the attention of the viewers because of the endorser that they hired. Since Ms. Marian Rivera is very fresh in the industry so the tendency is the consumers or the viewers are keeping their eyes on her. They will be a follower of her. It arouses the interest because of the flow of the story as to why is she acting like that towards her boyfriend and after knowing the reason it automatically creates desire because the consumers are now aware that Skyflakes can be the solution for their instant hunger and they can bring it with then everywhere and anywhere they want to go, it will be less hassle for them. And lastly, it creates action, of course after knowing the product and what cant it offer and what can it provide, they will certainly purchase the product and try it if they are really saying the truth and if the commercial is being real.