Fita
(Half Good Thing)
Fita Biscuits is one of the
legendary biscuits that we will never forget from our childhood up until now. Fita
cracker is a round biscuit that never retained its taste and never stop to
satisfy our little hunger and its customer. The commercial is about a boy who
is eating his Fita crackers on a bench in one plaza then, suddenly there is a
little girl who appeared and asked for a piece of his cracker and ate it. When he
was about to eat his last piece of Fita biscuit, an old lady appeared beside
him and asking for his food but due to his hunger maybe or just because it is his
favorite he cut it into two and gave the other half to the old lady. The old
lady turned into a beautiful godmother and granted him a wish. The boy instantly
wished to have a sports car and specifically red in color. And what’s more
funny about it is his wish was immediately granted but it was given half to him
just like what he gave to the old lady. It is like doing the same favor as it
was given to her.
Every one of us can be its target
audience. It can be the children, the teenagers and the adults really there is
no specific target audience or viewers. Fita biscuits can be a snack for kids
in school and snacks for adults in work, traffic and everywhere they go for a
quicker relief of their hunger. And the technique used in this commercial is Humorous.
It brought laughter to its audience and yet showing what the advertisement
wants to show and imply to its viewers. The half Fita cracker that was given to
the old lady and a half sports car that was given to the boy who did a half
good thing to someone he doesn’t know is such a great idea. It is not just showing
that Fita is too delicious to let go but it is not a reason to be greedy and
ignore the need of the people around him.
It consists of the four qualities
of being an effective advertisement. It attracts the attention of the consumers
because of its uniqueness and the very striking ending which is the granting of
the half red sports car. It arouses the interest of its audience because of its
flow of the story it’s the idea and the thought. It also creates desire because
it will cause curiosity as to why can’t the boy give the whole biscuit to the
old lady? Is it really that good, for him to have a hard time on letting it go?
That is just a few questions that they want to answer that is why it will lead
them to want the product and purchase it later on to fed their curiosity about
it or simply causes action.
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