Bingo
Cookie Sandwich “Now & Then”
This commercial or
advertisement showed a kind of relationship that bloom into something special.
At the beginning they showed that the girl and the boy started as just friends
sharing their favorite cookie sandwich which is Bingo then after that they
become best of friends and still with Bingo that keeps their relationship
sweeter then, un-friend and eventually became boyfriend and girlfriend and
again with their Bingo on their special moment.
This Bingo Cookie
Sandwich “Now & Then” commercial has become one of my favorite Bingo
commercial that I’ve watched so far. It gives a tingling sensation to me even
in the simplest act or gestures that they showed. I’m impressed with the
strategy that they used because they use the sweetness of the cookie as a
representation of their love for each other. The double chocolate flavor of the
cookie simply showed the sweeter relationship they have. It also says that
Bingo cookie sandwich adds sweetness in anyone’s relationship as long as you
share it with someone you love. And it also says that eating Bingo adds
sweetness to your body that’s why your partner is being extra sweet to you.
I love the idea of
the art on one of their arms that if you connect it or put it together it will
form into something that will define on what relationship they have from just
friends to best friends then un-friend to boyfriend and girlfriend. I think it
is one of the reasons why this commercial hit the market well, aside from the
theme song that they used “We could happen” that leads the viewers be LSS or
Last Song Syndrome and it also leads their viewers to stop whatever they are
doing whenever this tv commercial is airing just to watch it even though they
are already aware and know the flow of the story. And choosing such a good song
for a commercial is such a great technique when you are advertising something
because if that song will remain on your viewers’ mind then every time that
they will hear that song they will also remember the product. And they will
also remember every scene that they are showing in that ad and unconsciously
smile because of the tingling feeling that they gave. So, the product will
definitely be remembered by the consumers whenever they are buying something in
every retail store or whenever they are having their groceries. And based on
what I have observe this TV ad is kinda short and looks like there is something
that is going to happen next I mean I think it is to be continued and I am
looking forward on its next chapter just like the other viewers.
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