Bingo

Bingo “You & Me”

https://www.youtube.com/watch?v=T2vwrjlUUSY

The commercial is all about the relationship of a couple who are in the stage of their love where they can’t get enough of each other. The first scene was showing that the girl is teasing her boy friend that she is going to give him her bingo cookie and when the guy is about to bite it she took it away and ate it laughing. Next is they are showing different sweet gestures of a couple with the smile on their facing and at the same time laughing. Showing how happy they are in the arms of each other. They are also wearing different couple’s shirt to represent their love for each other and of course with Bingo on the girl’s hand, left hand to be exact. They are walking holding hands, shoulder to shoulder, cuddling while looking at each other‘s eyes the typical action of a real couple. The commercial is saying that the sweetness of the couple is the effect of Bingo double chocolate cookie, rich chocolate cookie. And the scene that the couple is feeding each other with bingo cookie while the back ground music is in the part where it is singing “I am so lucky to be loved by the most beautiful girl in the world” say it all.

The target audience of this commercial is everyone. It can be the kinds because they use their creativity to represent their product. They hired models to portray as couples wearing different cute shirts that will surely gets the attention of the kids. It can also be the teenagers who are in the stage of more tingle in their life because they are starting to bloom and it is also the common age that they are also experiencing the situation that is being showed up in the commercial and given that the models look like they are also in the same age bracket like theirs. And lastly, it can also be the not so young viewers but definitely young at heart who can still relate in this kind simple yet very sweet commercial. The technique used in this advertisement is Emotional Appeal because the method used is designed to create an emotional response. They are implying that if you want to keep the sweetness in your relationship with your partner choose Bingo because it doesn’t just keep the sweetness but also adds it to keep the relationship going. “Kilig sa Sweet”

It also has the four qualities of advertising; attracts attention, arouses interest, creates desire and causes action. It attracts the attention of the viewers, through attractiveness of the commercial models and their actions, the changing of outfits, the hats and the song. It arouses interest with the uniqueness of the theme of the commercial. It creates desire because the viewers will be curious if how come a cookie can add sweetness to ones relationship that would make them to want it and desired for it and lastly that will leads them to action of buying. Of course if you want something or you desired something you will find a way to have it and it is through buying or purchasing the product.