Friday, 18 September 2015

Bingo

Bingo “You & Me”


The commercial is all about the relationship of a couple who are in the stage of their love where they can’t get enough of each other. The first scene was showing that the girl is teasing her boy friend that she is going to give him her bingo cookie and when the guy is about to bite it she took it away and ate it laughing. Next is they are showing different sweet gestures of a couple with the smile on their facing and at the same time laughing. Showing how happy they are in the arms of each other. They are also wearing different couple’s shirt to represent their love for each other and of course with Bingo on the girl’s hand, left hand to be exact. They are walking holding hands, shoulder to shoulder, cuddling while looking at each other‘s eyes the typical action of a real couple. The commercial is saying that the sweetness of the couple is the effect of Bingo double chocolate cookie, rich chocolate cookie. And the scene that the couple is feeding each other with bingo cookie while the back ground music is in the part where it is singing “I am so lucky to be loved by the most beautiful girl in the world” say it all.

The target audience of this commercial is everyone. It can be the kinds because they use their creativity to represent their product. They hired models to portray as couples wearing different cute shirts that will surely gets the attention of the kids. It can also be the teenagers who are in the stage of more tingle in their life because they are starting to bloom and it is also the common age that they are also experiencing the situation that is being showed up in the commercial and given that the models look like they are also in the same age bracket like theirs. And lastly, it can also be the not so young viewers but definitely young at heart who can still relate in this kind simple yet very sweet commercial. The technique used in this advertisement is Emotional Appeal because the method used is designed to create an emotional response. They are implying that if you want to keep the sweetness in your relationship with your partner choose Bingo because it doesn’t just keep the sweetness but also adds it to keep the relationship going. “Kilig sa Sweet”

It also has the four qualities of advertising; attracts attention, arouses interest, creates desire and causes action. It attracts the attention of the viewers, through attractiveness of the commercial models and their actions, the changing of outfits, the hats and the song. It arouses interest with the uniqueness of the theme of the commercial. It creates desire because the viewers will be curious if how come a cookie can add sweetness to ones relationship that would make them to want it and desired for it and lastly that will leads them to action of buying. Of course if you want something or you desired something you will find a way to have it and it is through buying or purchasing the product.

Thursday, 10 September 2015

Skyflakes

Skyflakes ft. Marian Rivera

https://www.youtube.com/watch?v=45NESUkKhmA


Project: “Drama Queen”
Duration: TVC 30 sec
Agency: Gallardo & Associates
Prod. House: Provill
Product: Skuflakes
Advertiser: Monde M.Y. San Corp.
Director: Mark Querubin
Date: May 24, 2005
The commercial was published 10 years ago in the year 2005. It features Marian Rivera and it is the time that she is just new in the showbiz industry. Skyflakes is her commercial made. That was shown in television.

The commercial is about a couple who is having their misunderstanding or quarrel inside a car while it is raining outside. The guy is asking his girlfriend if why is she so snob and feeling irritated. He is also asking if what did he do wrong, if he said something that might offended her or did he do something or did do something that she wants him or ask him to do. The only reply of the girl is she’s hungry that is why she is being snob and feeling irritated. So the guy or the boyfriend gets something from his car’s glove compartment which is Skyflakes and gave it to his lover. Showing the caption of luckily it is always ready. And the girl happily ate it and heard her boyfriend saying he thought it is because of Vanessa that is why she’s showing that attitude and she repeated the name she heard, Vanessa, shouting.

The target audience of the commercial is everybody. There is no certain target audience. It can be purchase by anyone in any age. It can be very useful if you’re in a hurry, middle of the traffic, market, school, and office and everywhere when you hunger strikes you. The technique used in this commercial is the Plain Folks because it can be purchased by anyone. There is no certain standard in buying this product. You don’t need to have a million peso on your bank account or thousands of bills in your pocket to have it because in just 5 pesos you can already purchase and enjoy your Skyflakes.

It consist the 4 qualities that a commercial should have. It attract the attention of the viewers, it arouses their interest, creates desire and causes action. It attracts the attention of the viewers because of the endorser that they hired. Since Ms. Marian Rivera is very fresh in the industry so the tendency is the consumers or the viewers are keeping their eyes on her. They will be a follower of her. It arouses the interest because of the flow of the story as to why is she acting like that towards her boyfriend and after knowing the reason it automatically creates desire because the consumers are now aware that Skyflakes can be the solution for their instant hunger and they can bring it with then everywhere and anywhere they want to go, it will be less hassle for them. And lastly, it creates action, of course after knowing the product and what cant it offer and what can it provide, they will certainly purchase the product and try it if they are really saying the truth and if the commercial is being real.

Friday, 4 September 2015

Fita (Half Good Thing)

Fita (Half Good Thing)



Fita Biscuits is one of the legendary biscuits that we will never forget from our childhood up until now. Fita cracker is a round biscuit that never retained its taste and never stop to satisfy our little hunger and its customer. The commercial is about a boy who is eating his Fita crackers on a bench in one plaza then, suddenly there is a little girl who appeared and asked for a piece of his cracker and ate it. When he was about to eat his last piece of Fita biscuit, an old lady appeared beside him and asking for his food but due to his hunger maybe or just because it is his favorite he cut it into two and gave the other half to the old lady. The old lady turned into a beautiful godmother and granted him a wish. The boy instantly wished to have a sports car and specifically red in color. And what’s more funny about it is his wish was immediately granted but it was given half to him just like what he gave to the old lady. It is like doing the same favor as it was given to her.

Every one of us can be its target audience. It can be the children, the teenagers and the adults really there is no specific target audience or viewers. Fita biscuits can be a snack for kids in school and snacks for adults in work, traffic and everywhere they go for a quicker relief of their hunger. And the technique used in this commercial is Humorous. It brought laughter to its audience and yet showing what the advertisement wants to show and imply to its viewers. The half Fita cracker that was given to the old lady and a half sports car that was given to the boy who did a half good thing to someone he doesn’t know is such a great idea. It is not just showing that Fita is too delicious to let go but it is not a reason to be greedy and ignore the need of the people around him.


It consists of the four qualities of being an effective advertisement. It attracts the attention of the consumers because of its uniqueness and the very striking ending which is the granting of the half red sports car. It arouses the interest of its audience because of its flow of the story it’s the idea and the thought. It also creates desire because it will cause curiosity as to why can’t the boy give the whole biscuit to the old lady? Is it really that good, for him to have a hard time on letting it go? That is just a few questions that they want to answer that is why it will lead them to want the product and purchase it later on to fed their curiosity about it or simply causes action.