Nissin Wafers “Paano nga ba kainin ang Nissin Wafers?”

Nissin Wafers “Paano nga ba kainin ang Nissin Wafers?”

https://www.youtube.com/watch?v=_49rRUHudM8

This advertisement was released four years ago, year 2011 by Monde Nissin Corporation.  The commercial was made through a jiggle. The lyrics of the song consist of different ways on how to eat nissin wafers. It can be eaten through separating the layers or the wafers before eating or it can also be eaten through eating it whole or the full layer. It also says the good things that the consumers must know about the product or the good points of it like the light and sweet choco filling of it.

They also used or hired the kinds to advertise the product which is a big proof to show who really is their target market or their commercials target audience. The used the kids as their advertisers to get the attention of the other kinds who are seeing the commercial. The tendency of it is, when a kid saw another kid on television it will automatically caught their interest about the advertisement and the product so, it will be the reason for the kids to avail or purchase the product that they are advertising. One more factor that makes the advertisement more appealing is the jingle that they used, from the lyrics to its tune. It is very easy to remember and very appropriate for kids. Simple words but very catchy. They also used the whole family members to show that it can also be for adults and there is no certain age in purchasing the product. It may be for kids but it can also be for feeling kids as well or those who are kids at heart. It also shows that eating Nissin wafers can be the reason to have the quality time of the family. It is like saying that “the family that eats Nissin wafers together, stays stronger forever.” And what makes it more appealing is the ending part which is singing their ever useful line “All time favorite naming.” they’re like claiming that they are the all time favorite of everyone in different age. That is why I must say that they used the Bandwagon technique because they are saying that Nissin wafer is their all time favorite so it should also be yours as well and it is very appealing and persuasive.

It also consist the four qualities that make up a good advertisement. It attracts the consumers with its jingle, the models and the flow of the ad. It arouses the interest of the consumers because of the words and the way of advertising the product and of course the lyrics of the song. It creates desire because it used the bandwagon technique that makes the audience want the product. And lastly causes action which makes the consumers buy or purchase the product and spread the good word of mouth about the product. 

Coca-Cola Smiles Back at You

Coca-Cola Smiles Back at You

             https://creativadvertising.wordpress.com/2013/05/30/coca-cola-smiles-back-at-you/

Advertising Agency: McCann Erickson, Milan, Italy
Vice Chairman: Andreas Dahlqvist
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Lee Tan
Creative Director: Giovanni Chiarelli
Art Director: Giovanni Berutti
Copywriter: Roberto Amboldi
Director: Fabio Cimino
Regional Account Director: Andrei Kaigorodov
Photography: LSD Studio
Media: Initiative Milan
Client Service Manager: Bianca Valcarenghi
Video: Why Worry Productions
Executive Producer: Diego Pandisi

Coca Cola’s “open the happy can” or “smiles back at you” print ad or advertising campaign was originally launched in one crowded street of Milan, Italy and even in Rome. It has been a long and hard year for Italy because they are experiencing political crisis, religious upheaval and recession, that is why McCann and Coca-Cola came up with the idea of bring the smile back on the lips of the people living there, they thought of, how does it feel if you open a can of coke and it smiles at you, it would definitely and automatically bring smile on your lips as well for sure.

The Coke advertising campaign posses the four qualities to make the advertisement effective, it attracts the attention of the passer-by’s, arouses interest, creates desire and causes action. The campaign attracts the attention of the passer-by’s because it is located in the crowded place of the city and launched it on the market day or the day when the people are scheduled to visit the market. It easily catch the attention of the people because aside from having a big size the advertisement itself is very attractive because it is an open can smiling before them, a smiling can that smiles to every person crossing the street and brighten their day. It arouses their interest because it just new to their sight, it is very unique in the sense that the product is aware of what they are currently experiencing that is why it is trying its best to lessen the stress that they are feeling. It arouses the interest of the people because they are curious as to how did they came up with such brilliant idea. It creates desire because the people of Italy are very desperate to have something that will lessen the stress and heavy feeling that they are experiencing or should I just say they are desperate to have a stress reliever even in just a short period of time. It definitely leads to causes action of purchasing the product because what the campaign is implying is that they shouldn’t let themselves suffer or burden themselves on the stress and problems that they keep on encountering, they must think on the brighter side of life because there is always a reason to smile. There will always a smallest reason for you to be happy and one of it is drinking your coke because coke brings happiness to your life even if you’re from Italy or any part of the world coke will always be with you in good time and in bad times to cheer you up and bring happiness to your life.

The advertising campaign used the Transfer or Emotional Appeal since, Italy is quite having a hard time the advertising company together with Coca-Cola, decided to make something that will appeal to people’s emotion that is why they came up with this genius idea of diverting the emotion of the people from negativity to positivity. They make an advertisement that will make the people happy and that will give the people’s bright and beautiful smiles back to their lips.

Stik-O Commercial

Stik-O Commercial

https://www.youtube.com/watch?v=ng_tPfA7ZBA

This commercial is one of the oldest advertisements of Stik-O Wafer Sticks. it was released in the year 2000 of  ECCO Food Corporation. it was the all time favorite of every kids and kinds at heart in 1990's to 2000's up until now. It is wafer sticks fulling a not so small cylindrical container with different flavors; there is chocolate, that majority of the kids love, strawberry, and ube. i can say and in my opinion this product is really unbeatable because whatever and how hard their competitors tried to copy and beat them nothing really can drag them down they remained on top and remained as number one wafer sticks.

As for the commercial for me they did a great job because they are obviously showing who are their target market which are the kids. That is also the reason why they used the kids as their commercial models so that the commercial will also get the attention of the kids viewers and if that happens the teenagers and the adults will be attached to the commercial as well because there is a natural touch in the heart if the one that you are seeing in the commercial is a kid. For the song they use, it very cute and very easy to remember that is why every time that the commercial will air you cannot stop yourself from singing with them. And one of the most effective strategies that they used is that, they let the kids sing their jingle which is very attractive to the viewers and the lyrics are very appropriate for their product. At the lyrics of the song, they are saying how much they love Stick-O and how much they want it and if you are showing such things on your commercial then your viewers will get curious as to why are they loving your product so, their curiosity will lead them to purchasing it, to know the answer to their question. The whole commercial also show how happy and enjoy the kids while eating their product. That is why their tagline of “Come join the fun” is very tempting and persuasive to the audience. And lastly, they are not just saying their tagline instead, they are saying it while showing it.

VFresh Commercial

VFresh Commercial

Project: “Party”

Duration: TVC 30’s

Version: with Blister Pack

Product: VFresh

Date: May 19, 2011

Client: COLUMBIA

Production: RSVP

Director: Louie Ignacio

Editor: Belt Oblenida

VFresh commercial is featuring Gloc9 and Marvin Ong as the main characters in the advertisement, singing or let me say rapping the personalized jingle that was exclusively made just for the product, VFresh. It is a continuous jingle. It is just the continuation of the first jingle which is featuring a couple who is having their quarrel and solved their misunderstanding with the help of VFresh candy.

In this advertisement, the strategy that they used is very effective because it made the commercial catchy to its viewers. And the idea of making its own jingle is a great one, most especially if the lyrics are very easy to remember. It can make its viewer LSS with their song and I must say that I am one of them. I just can’t get out of my mind and I must admit that it is one of the advertisements that I will never forget (as of now). Given that it was aired more than 4 years ago which is one of the goals in making a good commercial for a product. Making something that will surely mark in the mind of every consumer that will see or watch it. Making something that will make your product be remembered even after how many years and that’s what they got it right. They made their product got a spot form the mind of the people because of the commercial that they aired and made. As for me the lyrics of the song is the one that made everything possible. Most especially the line that the extras are shouting VFresh then it’ll be followed by “Bukambibig sa lamig” “Nakakakilig” “Presko sa hininga” “Masarap kasama” “Tayo ng mag-kaisa”and more because they are emphasizing the strong points of the product and what can it give you if you try it. And the advertiser made sure that those things are highlighted from the commercial which for me is such an amazing idea. Bragging your strong points to make an edge and stand out from the other products with the same offerings.

Message: The advertisement says that in using the product or purchasing the product it doesn’t matter who you are or what you are. You can still have it whatever job you have or whatever your status in life is. That is why they use the extras to portray as employees, workers, students and many more to show that is very accessible, affordable and can be used by anyone, shows its flexibility in serving its consumers.

https://www.youtube.com/watch?v=qwGU1Rtij5o&spfreload=10